Pricing Intelligence Report
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App StoreLast updated on September 8, 2026By Mirava
Pricing Score
36/ 100

Most of your prices are well off their local optimum.

Scored across 8 of your markets.

Off target

Most of your prices are off their optimum band.

1703 of your 1760 prices sit above their local optimum, pricing buyers out at the top end. Another 2 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.

1705 of your 1760 prices are costing you money. The worst are ranked below. Start with the top three.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits well over its optimum band.

Priced above the band, buyers quietly drop off at the top end. 5 more markets sit outside their range.

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Countries audited
9
of 175+ worldwide
Prices checked
1760
220 products, 9 countries
Off-target
1705
97% of prices
Avg deviation
60.8%
vs the local target price

Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We checked 1760 prices, not 1980. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
2
Near optimum
55
Above optimum
723
Far above optimum
980

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page.
Market
India
Far above optimum
Brazil
Far above optimum
Mexico
Far above optimum
Australia
Far above optimum
Germany
Far above optimum
France
Far above optimum
Plus 2 more off-target markets. Sign up to see the exact price to charge where you're furthest off.

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Inconsistency check

Markets where pricing pulls in different directions

These 6 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • CanadaWide spread · pulled both ways
  • AustraliaSubtle spread · neighbouring bands, all above optimum
  • BrazilSubtle spread · neighbouring bands, all above optimum
  • GermanySubtle spread · neighbouring bands, all above optimum
  • FranceSubtle spread · neighbouring bands, all above optimum

1 more market shows the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇭🇰Your biggest market: Hong Kong

We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.

1705 of 1760 prices are off

That's 97% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Per product

Across 220 products

Your widely sold products, most prices outside their optimum band first.

职场商务版(12个月)

0% near optimum · 8 prices
Over its local optimum · 4Well over its local optimum · 4

招聘版包季高级会员(3个月)

0% near optimum · 8 prices
Over its local optimum · 4Well over its local optimum · 4

6脉点

0% near optimum · 8 prices
Under its local optimum · 1Over its local optimum · 3Well over its local optimum · 4

职场商务版(3个月)

0% near optimum · 8 prices
Over its local optimum · 4Well over its local optimum · 4

职场商务版会员连续包月

0% near optimum · 8 prices
Over its local optimum · 4Well over its local optimum · 4
215 more products in this audit.

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Unlock the full report

You're seeing all 9 markets we audited.

Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.

  • The exact price to charge where you're furthest off
  • Scored across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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