🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
26/ 100
Share of price checks within ±5% of their local target
Off targetYour prices are off in most of the markets we checked.
Every market more than 5% off its local target is one where you're likely leaving money on the table, or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 22 products and 10 countries
Off-target
74
74% of prices checked
Avg deviation
33.4%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
41
Moderately underpriced
5
Well aligned
26
Moderately overpriced
8
Strongly overpriced
20
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- JapanWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇺🇸Your biggest market: United States of America
United States of America is currently well aligned (0%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
74 of 100 price checks are off
That's 74% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 22 products
Your widely sold products, most markets off target first.
Package gem 2 sale off
10% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 1Priced high (5-15% over target) · 1Priced very high (>15% over target) · 5
Unlock Reward Tier 1
0% aligned · 9 countries
Priced very low (>15% under target) · 9
Pack Gem 1
30% aligned · 10 countries
Priced very low (>15% under target) · 3On target (within ±5%) · 3Priced very high (>15% over target) · 4
Package gem 4 sale off
33% aligned · 9 countries
Priced very low (>15% under target) · 1Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
Package gem 3 sale off
50% aligned · 10 countries
On target (within ±5%) · 5Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
17 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, the ones furthest from their local target. Plus means priced above it, minus below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
Australia Strongly underpriced | -99% |
Canada Strongly underpriced | -99% |
United Kingdom Strongly underpriced | -99% |
India Strongly underpriced | -98% |
Mexico Strongly underpriced | -95% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Unlock the full report
You're seeing 10 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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