🇬🇧Your biggest market: United Kingdom
The United Kingdom is far above range, about 428% past the top of the range. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
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Pricing Score
52/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
31 of your 72 price checks sit below the range their markets carry. Another 32 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 63 of your 72 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 585% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 7 more markets have a price this far out.
Countries audited
9
of 175+ worldwide
Price checks
72
2 products, 9 countries
Off-target
63
88% of price checks
Avg deviation
109.6%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
20
Below range
11
In range
9
Above range
13
Far above range
19
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 9 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 585% |
Brazil Far above range | 465% |
United Kingdom Far above range | 428% |
Japan Far above range | 353% |
Mexico Far above range | 352% |
Germany Far above range | 332% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
63 of 72 price checks are off
That's 88% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 2 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Premium Mode
9% in range · 56 price checks
Well under what the market carries · 18Under what the market carries · 8Inside the range the market carries · 5Over what the market carries · 7Well over what the market carries · 18
Pro Mode
25% in range · 16 price checks
Well under what the market carries · 2Under what the market carries · 3Inside the range the market carries · 4Over what the market carries · 6Well over what the market carries · 1
Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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