🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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App Storeabcmouse.com
Pricing Score
37/ 100
Your prices sit well away from what these markets carry.
Scored across 5 of your markets.
Off targetYour pricing is well off what these markets can carry.
8 of your 50 price checks sit below the range their markets carry. Another 39 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 47 of your 50 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 4705% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 4 more markets have a price this far out.
Countries audited
6
of 175+ worldwide
Price checks
50
6 products, 6 countries
Off-target
47
94% of price checks
Avg deviation
356.3%
vs the local target price
Countries audited counts all 6 markets we analyzed. The score above covers the 5 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
8
Below range
0
In range
3
Above range
12
Far above range
27
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 6 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 4705% |
Brazil Far above range | 1797% |
France Far above range | 1005% |
Japan Far above range | 860% |
United Kingdom Far above range | 524% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 4 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- United KingdomExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- IndiaSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
47 of 50 price checks are off
That's 94% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 6 products
Your widely sold products, most price checks off target first.
ABCmouse.com
5% in range · 22 price checks
Inside the range the market carries · 1Over what the market carries · 1Well over what the market carries · 20
$9.99 Monthly Subscription
0% in range · 9 price checks
Over what the market carries · 5Well over what the market carries · 4
ABCmouse
0% in range · 9 price checks
Well under what the market carries · 8Over what the market carries · 1
$12.99/month 1st Month Free
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 2
$12.99/month Renewable Plan
25% in range · 4 price checks
Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1
1 more product in this audit.
Unlock the full report
You're seeing all 6 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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