Pricing Intelligence Report
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Issued July 31, 2026By MiravaRefreshed 16 days ago
Pricing Score
76/ 100

Your prices sit close to what these markets carry.

Scored across 8 of your markets.

On track

Your pricing is holding up well across markets.

3 of your 32 price checks sit below the range their markets carry. Another 13 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.

The verdict

Your worst price in India sits about 47% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
32
5 products, 10 countries
Off-target
16
50% of price checks
Avg deviation
15.4%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 32 price checks, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
1
Below range
2
In range
16
Above range
10
Far above range
3

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
47%
Brazil
Far below range
37%
Australia
Above range
16%
France
Below range
7%
United Kingdom
Above range
7%
Mexico
Above range
5%
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 6 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • BrazilWide spread · pulled both ways
  • IndiaModerate spread · 2 bands, all above range
  • AustraliaSubtle spread · neighbouring bands, all above range
  • CanadaSubtle spread · neighbouring bands, all below range
  • FranceSubtle spread · neighbouring bands, all below range

1 more market shows the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇧🇷Money on the table: Brazil

Its worst price sits about 37% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.

16 of 32 price checks are off

That's 50% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 5 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

Yearly - Premium

38% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 3Well over what the market carries · 1

Weekly Premium · Every 7 days (2)

33% in range · 6 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 3

Monthly - Premium

63% in range · 8 price checks
Inside the range the market carries · 5Over what the market carries · 2Well over what the market carries · 1

Weekly Premium · Every 7 days

67% in range · 6 price checks
Inside the range the market carries · 4Over what the market carries · 2

Weekly Premium

50% in range · 4 price checks
Well under what the market carries · 1Inside the range the market carries · 2Well over what the market carries · 1
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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