🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
AI Video Generator - Vimo AI
■ Create studio-quality videos without limits. ■ Vimo AI turns your text into AI videos in seconds.
App Store
Pricing Score
29/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 16 products and 10 countries
Off-target
71
71% of prices checked
Avg deviation
23.2%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
23
Moderately underpriced
15
Well aligned
29
Moderately overpriced
13
Strongly overpriced
20
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- MexicoExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- JapanWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
71 of 100 price checks are off
That's 71% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 16 products
Your widely sold products, most markets off target first.
150 Credits for AI Video
20% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 4On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 1
15 Credit for Video Generation
11% aligned · 9 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
Weekly Pro for Vimo
30% aligned · 10 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 2On target (within ±5%) · 3Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
Yearly Pro for Vimo
30% aligned · 10 countries
Priced low (5-15% under target) · 2On target (within ±5%) · 3Priced high (5-15% over target) · 3Priced very high (>15% over target) · 2
Weekly Pro for Vimo AI
22% aligned · 9 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 1On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
11 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
United Kingdom Strongly underpriced | -99% |
Mexico Strongly underpriced | -99% |
India Strongly underpriced | -98% |
France Strongly underpriced | -85% |
Germany Strongly underpriced | -85% |
Canada Strongly underpriced | -84% |
Australia Strongly underpriced | -82% |
Brazil Strongly underpriced | -81% |
Sign up to see the recommended price for each of these markets.
Unlock the full report
You're seeing 10 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
Not ready? We'll email you a link to this report — no signup required.
Email me this report
We'll email you a link to this report. No spam.