🇨🇦Money on the table: Canada
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
70/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
41 of your 80 prices sit above their local optimum, pricing buyers out at the top end. Another 8 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 5 of the 8 markets in this preview.
In India, it's well over its local optimum.
Prices checked
80
21 products, 10 countries
Off-target
49
61% of prices
Avg deviation
620.8%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 10 markets.
How your prices stack up
Far below optimum
1
Below optimum
7
Near optimum
31
Above optimum
23
Far above optimum
18
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Australia Far above optimum | Locked |
Canada Far below optimum | Locked |
France Below optimum | Locked |
United Kingdom Above optimum | Locked |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
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More in this audit
Markets where pricing pulls in different directions5 markets pull in different directions5 markets pull in different directions
Markets where pricing pulls in different directions
5 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above optimum
- CanadaModerate spread · 3 bands, all below optimum
- BrazilSubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all below optimum
- JapanSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out49 of 80 prices are off49 of 80 prices are off
What stands out
49 of 80 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
49 of 80 prices are off
That's 61% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown21 products · 39% of price checks near optimum21 products · 39% of price checks near optimum
Product breakdown
21 products · 39% of price checks near optimum
Per product
Across 21 products
Your widely sold products, most prices outside their optimum band first.
Special Offer
0% near optimum · 10 prices
Well over its local optimum · 10
1200 Sparks
38% near optimum · 8 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 2
2500 Sparks
38% near optimum · 8 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 3Well over its local optimum · 1
Tiny Starter Pack
17% near optimum · 6 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 1Over its local optimum · 1Well over its local optimum · 2
500 Sparks
50% near optimum · 8 prices
Near its local optimum · 4Over its local optimum · 3Well over its local optimum · 1
16 more products in this audit.
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