🇹🇷Your biggest market: Turkey
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Pricing Intelligence ReportBy Mirava
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Pricing Score
40/ 100
Based on 4 markets, so read it as a first look.
Off targetYour pricing is well off what these markets can carry.
1 of your 36 price checks sits below the range its market carries. Another 33 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 34 of your 36 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Brazil sits about 121% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 2 more markets have a price this far out.
Countries audited
5
of 175+ worldwide
Price checks
36
9 products, 5 countries
Off-target
34
94% of price checks
Avg deviation
51.0%
vs the local target price
Countries audited counts all 5 markets we analyzed. The score above covers the 4 we could measure. We ran 36 price checks, not 45. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
1
In range
2
Above range
16
Far above range
17
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 5 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far above range | 121% |
Germany Far above range | 41% |
France Far above range | 39% |
United Kingdom Above range | 19% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 3 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- GermanyModerate spread · 3 bands, all above range
- FranceModerate spread · 3 bands, all above range
- United KingdomWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
34 of 36 price checks are off
That's 94% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 9 products
Your widely sold products, most price checks off target first.
Coins (2)
0% in range · 4 price checks
Under what the market carries · 1Well over what the market carries · 3
Coins (3)
0% in range · 4 price checks
Over what the market carries · 1Well over what the market carries · 3
Coins (4)
0% in range · 4 price checks
Over what the market carries · 3Well over what the market carries · 1
Coins (5)
0% in range · 4 price checks
Over what the market carries · 3Well over what the market carries · 1
Coins (6)
0% in range · 4 price checks
Over what the market carries · 1Well over what the market carries · 3
4 more products in this audit.
Unlock the full report
You're seeing all 5 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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