🇯🇵Money on the table: Japan
Its worst price sits about 47% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
66/ 100
Based on 4 markets, so read it as a first look.
Room to improveYou're leaving money on the table.
12 of your 24 prices sit below their local optimum, likely revenue you're not collecting. Another 9 sit above their own, pricing buyers out at the top end. Your biggest gap: Mexico, 60% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Mexico sits about 60% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
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Countries audited
5
of 175+ worldwide
Prices checked
24
6 products, 5 countries
Off-target
21
88% of prices
Avg deviation
32.9%
vs the local target price
Countries audited counts all 5 markets we analyzed. The score above covers the 4 we could measure. We checked 24 prices, not 30. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
5
Below optimum
7
Near optimum
3
Above optimum
3
Far above optimum
6
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 5 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Mexico Far above optimum | 60% |
Japan Far below optimum | 47% |
Australia Below optimum | 14% |
Canada Above optimum | 8% |
Sign up to see the recommended price for each of these markets.
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Inconsistency check
Markets where pricing pulls in different directions
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaSubtle spread · neighbouring bands, all above optimum
- JapanSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
21 of 24 prices are off
That's 88% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 6 products
Your widely sold products, most prices outside their optimum band first.
Basic Unlimited · Monthly
0% near optimum · 4 prices
Well under its local optimum · 1Under its local optimum · 1Over its local optimum · 1Well over its local optimum · 1
Plus · Monthly
0% near optimum · 4 prices
Under its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Basic Unlimited · Yearly
0% near optimum · 4 prices
Well under its local optimum · 1Under its local optimum · 1Over its local optimum · 1Well over its local optimum · 1
Basic Single · Monthly
25% near optimum · 4 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 1Well over its local optimum · 1
Plus · Yearly
25% near optimum · 4 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 1Well over its local optimum · 1
1 more product in this audit.
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Unlock the full report
You're seeing all 5 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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