🇮🇳Biggest overprice: India
Pricing here is roughly 67% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Pricing Score
41/ 100
Room to improveThere's real money sitting in your pricing gaps.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
70
Across 6 products and 10 countries
Off-target
41
59% of prices checked
Avg deviation
13.4%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
1
Moderately underpriced
10
Well aligned
29
Moderately overpriced
8
Strongly overpriced
22
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- CanadaModerate spread · 3 bands
- United KingdomWide spread · pulled both ways
- BrazilModerate spread · 2 bands
- JapanSubtle spread · neighbouring bands
- FranceSubtle spread · neighbouring bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇨🇦Money on the table: Canada
You're priced about 15% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
41 of 70 price checks are off
That's 59% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 6 products
Your widely sold products, most markets off target first.
Yearly AR Drawing Premium
55% aligned · 20 countries
Priced low (5-15% under target) · 2On target (within ±5%) · 11Priced high (5-15% over target) · 1Priced very high (>15% over target) · 6
Weekly Pay as you go Drawing
10% aligned · 10 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
Monthly AR Drawing Premium
20% aligned · 10 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 2Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
Lifetime AR Drawing
30% aligned · 10 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
AR drawing premium
50% aligned · 10 countries
Priced very low (>15% under target) · 1Priced low (5-15% under target) · 1On target (within ±5%) · 5Priced high (5-15% over target) · 1Priced very high (>15% over target) · 2
1 more product in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +67% |
Australia Strongly overpriced | +30% |
Brazil Strongly overpriced | +29% |
United Kingdom Strongly overpriced | +23% |
Canada Strongly underpriced | -15% |
Japan Moderately overpriced | +14% |
France Moderately underpriced | -11% |
Germany Moderately underpriced | -11% |
Mexico Moderately overpriced | +11% |
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- Revenue-impact estimate
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