🇨🇦Money on the table: Canada
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 7 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
41/ 100
Most of your prices are well off their local optimum.
Scored across 6 of your markets.
Off targetMost of your prices are off their optimum band.
363 of your 422 prices sit above their local optimum, pricing buyers out at the top end. Another 9 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
372 of your 422 prices are costing you money. The worst are ranked below. Start with the top three.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 5 of the 6 markets in this preview.
In India, it's well over its local optimum.
Prices checked
422
72 products, 7 countries
Off-target
372
88% of prices
Avg deviation
69.5%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 6 of your 7 markets.
How your prices stack up
Far below optimum
0
Below optimum
9
Near optimum
50
Above optimum
98
Far above optimum
265
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 7 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Mexico Far above optimum | Locked |
Japan Far above optimum | Locked |
Australia Far above optimum | Locked |
Canada Below optimum | Locked |
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Your full report, free
This free report covers 7 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above optimum
- CanadaWide spread · pulled both ways
- MexicoSubtle spread · neighbouring bands, all above optimum
- JapanSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.
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What stands out372 of 422 prices are off372 of 422 prices are off
What stands out
372 of 422 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
372 of 422 prices are off
That's 88% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown72 products · 12% of price checks near optimum72 products · 12% of price checks near optimum
Product breakdown
72 products · 12% of price checks near optimum
Per product
Across 72 products
Your widely sold products, most prices outside their optimum band first.
Unlimited access · Yearly
0% near optimum · 7 prices
Over its local optimum · 4Well over its local optimum · 3
Unlimited access · Every 3 months (17)
0% near optimum · 7 prices
Over its local optimum · 3Well over its local optimum · 4
Unlimited access · Every 3 months (19)
0% near optimum · 7 prices
Over its local optimum · 3Well over its local optimum · 4
Unlimited access · Every 3 months (20)
0% near optimum · 7 prices
Over its local optimum · 3Well over its local optimum · 4
Unlimited access · Yearly (2)
0% near optimum · 6 prices
Over its local optimum · 2Well over its local optimum · 4
67 more products in this audit.
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