🇯🇵Money on the table: Japan
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
30/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
Pricing is all over the place, in both directions.
Some markets are too high, others too low. That usually means there isn't one consistent strategy. Aligning everything to a single regional pricing model tends to unlock immediate revenue.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 25 products and 10 countries
Off-target
70
70% of prices checked
Avg deviation
31.6%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
29
Moderately underpriced
10
Well aligned
30
Moderately overpriced
9
Strongly overpriced
22
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- United KingdomExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- JapanWide spread · pulled both ways
- FranceModerate spread · 3 bands
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇺🇸Your biggest market: United States of America
United States of America is currently well aligned (0%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
70 of 100 price checks are off
That's 70% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 25 products
Your widely sold products, most markets off target first.
Gems daily 2
0% aligned · 9 countries
Priced very low (>15% under target) · 9
Champion Pass
30% aligned · 10 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 3Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
Ad Eliminator
44% aligned · 9 countries
Priced very low (>15% under target) · 1On target (within ±5%) · 4Priced very high (>15% over target) · 4
Gems 2
38% aligned · 8 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
First Payment 2
38% aligned · 8 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
20 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Japan Strongly underpriced | -99% |
Mexico Strongly underpriced | -99% |
India Strongly underpriced | -98% |
Canada Strongly underpriced | -86% |
France Strongly underpriced | -85% |
Germany Strongly underpriced | -85% |
United Kingdom Strongly underpriced | -83% |
Brazil Strongly underpriced | -81% |
Australia Strongly underpriced | -81% |
Sign up to see the recommended price for each of these markets.
Unlock the full report
You're seeing 10 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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