🇬🇧Money on the table: United Kingdom
Its worst price sits about 8% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
71/ 100
Several of your price checks sit away from what their markets carry.
Scored across 5 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
5 of your 11 price checks sit below the range their markets carry. Another 4 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 9 of your 11 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Germany sits about 26% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited
6
of 175+ worldwide
Price checks
11
3 products, 6 countries
Off-target
9
82% of price checks
Avg deviation
22.3%
vs the local target price
Countries audited counts all 6 markets we analyzed. The score above covers the 5 we could measure. We ran 11 price checks, not 18. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
0
Below range
5
In range
2
Above range
0
Far above range
4
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 6 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Germany Far above range | 26% |
France Far above range | 24% |
United Kingdom Below range | 8% |
Canada Below range | 6% |
Sign up to see the recommended price for each of these markets.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
9 of 11 price checks are off
That's 82% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Your widely sold products, most price checks off target first.
Monthly Subscription
20% in range · 5 price checks
Under what the market carries · 2Inside the range the market carries · 1Well over what the market carries · 2
InstaCredit
20% in range · 5 price checks
Under what the market carries · 2Inside the range the market carries · 1Well over what the market carries · 2
1 more product in this audit.
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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