🇨🇦Money on the table: Canada
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Prepared for the Aura team
We checked your prices in 3 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
Free signup · No credit card
Not your app? Run a free audit on yoursPricing Score
64/ 100
Based on 2 markets, so read it as a first look.
Room to improveYou're leaving money on the table.
9 of your 19 prices sit below their local optimum, likely revenue you're not collecting. Another 3 sit above their own, pricing buyers out at the top end. Your biggest gap: Australia, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is off in both markets in this preview.
In Australia, it's well over its local optimum.
Prices checked
19
16 products, 3 countries
Off-target
12
63% of prices
Avg deviation
16.3%
vs the local target price
See the exact price to charge for your 2 biggest gaps.
Nothing changes in your store. You review every recommendation first and push it live only when you approve.
Free signup · No credit card
Scored across 2 of your 3 markets.
How your prices stack up
Far below optimum
0
Below optimum
9
Near optimum
7
Above optimum
2
Far above optimum
1
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 3 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Australia Far above optimum | Locked |
Canada Below optimum | Locked |
Sign up to see the exact price to charge where you're furthest off.
Free signup · No credit card
Your full report, free
This free report covers 3 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 2 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
Free signup · No credit card
More in this audit
Markets where pricing pulls in different directions2 markets pull in different directions2 markets pull in different directions
Markets where pricing pulls in different directions
2 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaSubtle spread · neighbouring bands, all below optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.
Free signup · No credit card
What stands out12 of 19 prices are off12 of 19 prices are off
What stands out
12 of 19 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
12 of 19 prices are off
That's 63% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
Free signup · No credit card
Product breakdown16 products · 37% of price checks near optimum16 products · 37% of price checks near optimum
Product breakdown
16 products · 37% of price checks near optimum
Per product
Across 16 products
Your widely sold products, most prices outside their optimum band first.
Individual · Monthly
50% near optimum · 2 prices
Near its local optimum · 1Over its local optimum · 1
Aura Premium · Monthly
50% near optimum · 2 prices
Near its local optimum · 1Over its local optimum · 1
Aura Premium Yearly
50% near optimum · 2 prices
Near its local optimum · 1Well over its local optimum · 1
Parental Controls · Monthly (2)
0% near optimum · 1 price
Under its local optimum · 1
Aura Premium · Yearly
0% near optimum · 1 price
Under its local optimum · 1
11 more products in this audit.
Free signup · No credit card
No spam. Just the link.