🇧🇷Money on the table: Brazil
Its worst price sits about 44% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
76/ 100
Your prices sit close to what these markets carry.
Scored across 8 of your markets.
On trackYour pricing is holding up well across markets.
5 of your 40 price checks sit below the range their markets carry. Another 16 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in India sits about 66% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
40
6 products, 10 countries
Off-target
21
53% of price checks
Avg deviation
15.8%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 40 price checks, not 60. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
4
In range
19
Above range
12
Far above range
4
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 66% |
Brazil Far below range | 44% |
Australia Above range | 12% |
France Below range | 8% |
United Kingdom Above range | 6% |
Canada Below range | 4% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- IndiaWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above range
- CanadaSubtle spread · neighbouring bands, all below range
- FranceSubtle spread · neighbouring bands, all below range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
21 of 40 price checks are off
That's 53% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 6 products
Your widely sold products, most price checks off target first.
Weekly
50% in range · 8 price checks
Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 2Well over what the market carries · 1
Aurora annual subscription · Yearly
33% in range · 6 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 3
Aurora annual subscription · Yearly (2)
33% in range · 6 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 3
Aurora premium weekly
63% in range · 8 price checks
Inside the range the market carries · 5Over what the market carries · 2Well over what the market carries · 1
Aurora monthly subscription
63% in range · 8 price checks
Inside the range the market carries · 5Over what the market carries · 2Well over what the market carries · 1
1 more product in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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