🇨🇦Biggest overprice: Canada
Its worst price sits about 50% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Autosport Magazine
Autosport will keep you up-to-date with the very latest action from the world’s top motorsport series - including F1, IndyCar, Sports Cars, Le Mans, Formula E and the World Rally Championship, to grassroots events, vital for producing the…
App Storeautosport.magazine.co.uk
Pricing Score
59/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
17 of your 59 price checks sit below the range their markets carry. Another 24 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 41 of your 59 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in the United Kingdom sits about 89% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
59
12 products, 10 countries
Off-target
41
69% of price checks
Avg deviation
29.7%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 59 price checks, not 120. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
12
Below range
5
In range
18
Above range
12
Far above range
12
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
United Kingdom Far below range | 89% |
Australia Far below range | 84% |
Brazil Far below range | 66% |
Japan Far below range | 56% |
Germany Far below range | 55% |
France Far below range | 55% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- United KingdomExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
3 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇬🇧Your biggest market: United Kingdom
The United Kingdom is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
41 of 59 price checks are off
That's 69% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 12 products
Your widely sold products, most price checks off target first.
Autosport Magazine
9% in range · 22 price checks
Well under what the market carries · 9Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 1Well over what the market carries · 8
6th March 2014 (id:494637)
0% in range · 5 price checks
Under what the market carries · 1Over what the market carries · 4
Autosport 1M Sub
57% in range · 7 price checks
Inside the range the market carries · 4Over what the market carries · 2Well over what the market carries · 1
Autosport Plus
0% in range · 3 price checks
Well under what the market carries · 2Under what the market carries · 1
2012 Special Issue, by PixelMags
60% in range · 5 price checks
Under what the market carries · 1Inside the range the market carries · 3Over what the market carries · 1
7 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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