🇮🇳Biggest overprice: India
Its worst price sits about 18% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Baha'i Library - One Ocean 4.0
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Pricing Score
70/ 100
Several of your price checks sit away from what their markets carry.
Scored across 6 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
14 of your 36 price checks sit below the range their markets carry. Another 3 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 17 of your 36 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Brazil sits about 46% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. One more market has a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
36
6 products, 7 countries
Off-target
17
47% of price checks
Avg deviation
15.7%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. We ran 36 price checks, not 42. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
6
Below range
8
In range
19
Above range
3
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far below range | 46% |
Japan Far below range | 23% |
India Above range | 18% |
Canada Below range | 17% |
Mexico Below range | 9% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- JapanModerate spread · 3 bands, all below range
- BrazilModerate spread · 2 bands, all below range
- CanadaSubtle spread · neighbouring bands, all below range
- IndiaSubtle spread · neighbouring bands, all above range
- MexicoSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
17 of 36 price checks are off
That's 47% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 6 products
Your widely sold products, most price checks off target first.
One Ocean Maintenance Supporter
33% in range · 6 price checks
Well under what the market carries · 2Under what the market carries · 2Inside the range the market carries · 2
Advanced Life Support for this App
50% in range · 6 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 1
Basic Life Support for this App
50% in range · 6 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 1
Full Baha'i Software Development Supporter
50% in range · 6 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 3
Advanced One Ocean development supporter
67% in range · 6 price checks
Well under what the market carries · 2Inside the range the market carries · 4
1 more product in this audit.
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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