🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
48/ 100
Your prices sit well away from what these markets carry.
Scored across 6 of your markets.
Off targetYour pricing is well off what these markets can carry.
19 of your 30 price checks sit below the range their markets carry. Another 8 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 27 of your 30 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Japan sits about 94% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 5 more markets have a price this far out.
Countries audited
7
of 175+ worldwide
Price checks
30
3 products, 7 countries
Off-target
27
90% of price checks
Avg deviation
49.2%
vs the local target price
Countries audited counts all 7 markets we analyzed. The score above covers the 6 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
13
Below range
6
In range
3
Above range
5
Far above range
3
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 7 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Japan Far below range | 94% |
Brazil Far below range | 93% |
Canada Far below range | 92% |
Mexico Far below range | 91% |
Australia Far below range | 89% |
India Far below range | 89% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaWide spread · pulled both ways
- BrazilModerate spread · 3 bands, all below range
- IndiaExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
- CanadaSubtle spread · neighbouring bands, all below range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
27 of 30 price checks are off
That's 90% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
Premium with Sync, 4 devices
8% in range · 12 price checks
Well under what the market carries · 6Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1
Premium with Backup, 1 device
8% in range · 12 price checks
Well under what the market carries · 6Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 2Well over what the market carries · 1
Premium, 1 device
17% in range · 6 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 1Over what the market carries · 1Well over what the market carries · 1
Unlock the full report
You're seeing all 7 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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