🇨🇦Money on the table: Canada
Its worst price sits about 23% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
80/ 100
Based on 4 markets, so read it as a first look.
On trackYour pricing is holding up well across markets.
7 of your 40 price checks sit below the range their markets carry. Another 17 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Australia sits about 39% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
Countries audited
6
of 175+ worldwide
Price checks
40
12 products, 6 countries
Off-target
24
60% of price checks
Avg deviation
16.6%
vs the local target price
Countries audited counts all 6 markets we analyzed. The score above covers the 4 we could measure. We ran 40 price checks, not 72. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
3
Below range
4
In range
16
Above range
16
Far above range
1
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 6 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Australia Far above range | 39% |
Canada Far below range | 23% |
France Below range | 8% |
United Kingdom Above range | 7% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaModerate spread · 2 bands, all below range
- AustraliaSubtle spread · neighbouring bands, all above range
- FranceSubtle spread · neighbouring bands, all below range
- United KingdomSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
24 of 40 price checks are off
That's 60% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 12 products
Your widely sold products, most price checks off target first.
Value pack
0% in range · 4 price checks
Well under what the market carries · 1Under what the market carries · 1Over what the market carries · 1Well over what the market carries · 1
Value pack (3)
25% in range · 4 price checks
Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 2
Value pack (4)
25% in range · 4 price checks
Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 2
Value pack (8)
25% in range · 4 price checks
Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 2
Value pack (2)
50% in range · 4 price checks
Inside the range the market carries · 2Over what the market carries · 2
7 more products in this audit.
Unlock the full report
You're seeing all 6 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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