Pricing Intelligence Report
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App Store
Issued June 5, 2026By MiravaBaseline USA · USDRefreshed 18 days ago
The verdict

You're priced too high in a lot of places.

Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.

Countries audited
10
of 175+ worldwide
Prices checked
100
Across 5 products and 10 countries
Off-target
78
78% of prices checked
Avg deviation
21.5%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
20
Moderately underpriced
10
Well aligned
22
Moderately overpriced
19
Strongly overpriced
29
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • JapanExtreme spread · far high & far low
  • CanadaExtreme spread · far high & far low
  • MexicoExtreme spread · far high & far low
  • United KingdomExtreme spread · far high & far low
  • AustraliaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇦🇺Biggest overprice: Australia

Pricing here is roughly 61% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.

🇺🇸Money on the table: United States of America

You're priced about 134% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

78 of 100 price checks are off

That's 78% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 5 products

Products available in every audited country come first, then sorted by how far each one's pricing is from the local target.

Yearly Unlimited

10% aligned · 48 countries
Priced very low (>15% under target) · 11Priced low (5-15% under target) · 5On target (within ±5%) · 5Priced high (5-15% over target) · 7Priced very high (>15% over target) · 20

Yearly discounted offer

14% aligned · 7 countries
Priced very low (>15% under target) · 4Priced low (5-15% under target) · 2On target (within ±5%) · 1

Lifetime Unlimited Discounted

30% aligned · 10 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 3Priced high (5-15% over target) · 3Priced very high (>15% over target) · 3

Weekly Unlimited

32% aligned · 25 countries
Priced very low (>15% under target) · 5Priced low (5-15% under target) · 1On target (within ±5%) · 8Priced high (5-15% over target) · 7Priced very high (>15% over target) · 4

Lifetime Discounted offer

50% aligned · 10 countries
Priced low (5-15% under target) · 1On target (within ±5%) · 5Priced high (5-15% over target) · 2Priced very high (>15% over target) · 2
Sample

Country-by-country pricing

Preview locked. Unlock the full report to see every storefront and recommendation.

Detailed pricing locked

Unlock the full table with current prices, optimal targets, and recommended platform tiers per country.

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You're seeing 10 of 175+ countries.

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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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