🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
42/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
63 of your 90 price checks sit below the range their markets carry. Another 16 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 79 of your 90 price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in Brazil sits about 91% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
90
4 products, 10 countries
Off-target
79
88% of price checks
Avg deviation
59.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
57
Below range
6
In range
11
Above range
7
Far above range
9
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Brazil Far below range | 91% |
Japan Far below range | 89% |
Germany Far below range | 87% |
France Far below range | 87% |
Canada Far below range | 87% |
Australia Far below range | 85% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 8 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- GermanyWide spread · pulled both ways
- FranceWide spread · pulled both ways
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
79 of 90 price checks are off
That's 88% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 4 products
Your widely sold products, most price checks off target first.
Betternet Premium
6% in range · 64 price checks
Well under what the market carries · 46Inside the range the market carries · 4Over what the market carries · 5Well over what the market carries · 9
Betternet
7% in range · 15 price checks
Well under what the market carries · 9Under what the market carries · 4Inside the range the market carries · 1Over what the market carries · 1
Monthly VPN Subscription
44% in range · 9 price checks
Well under what the market carries · 2Under what the market carries · 2Inside the range the market carries · 4Over what the market carries · 1
1 more product in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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