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Pricing Intelligence ReportBy Mirava
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Pricing Score
63/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
44 of your 64 prices sit above their local optimum, pricing buyers out at the top end. Another 8 sit below their own, likely revenue you're not collecting. Your biggest gap: Brazil, 108% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in Brazil sits about 108% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.
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Countries audited
9
of 175+ worldwide
Prices checked
64
8 products, 9 countries
Off-target
52
81% of prices
Avg deviation
27.0%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We checked 64 prices, not 72. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
8
Near optimum
12
Above optimum
33
Far above optimum
11
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
Brazil Far above optimum | 108% |
Mexico Far above optimum | 73% |
Australia Far above optimum | 31% |
Japan Far above optimum | 25% |
Germany Above optimum | 20% |
France Above optimum | 18% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
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Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 3 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- MexicoWide spread · pulled both ways
- CanadaWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above optimum
- FranceSubtle spread · neighbouring bands, all above optimum
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
52 of 64 prices are off
That's 81% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 8 products
Your widely sold products, most prices outside their optimum band first.
3 Months · Every 3 months
0% near optimum · 8 prices
Under its local optimum · 1Over its local optimum · 4Well over its local optimum · 3
Monthly · Monthly
13% near optimum · 8 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 2
3 Months · Every 3 months (2)
13% near optimum · 8 prices
Under its local optimum · 2Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 1
Bites+ (Annual Plan) · Yearly
25% near optimum · 8 prices
Under its local optimum · 2Near its local optimum · 2Over its local optimum · 3Well over its local optimum · 1
Bites+ (Annual Plan) · Yearly (2)
25% near optimum · 8 prices
Near its local optimum · 2Over its local optimum · 3Well over its local optimum · 3
3 more products in this audit.
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Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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