🇯🇵Money on the table: Japan
Its worst price sits about 81% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
55/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
46 of your 89 price checks sit below the range their markets carry. Another 24 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 70 of your 89 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in the United Kingdom sits about 91% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
89
5 products, 10 countries
Off-target
70
79% of price checks
Avg deviation
33.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
28
Below range
18
In range
19
Above range
11
Far above range
13
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
United Kingdom Far above range | 91% |
Australia Far above range | 88% |
India Far above range | 86% |
Japan Far below range | 81% |
Brazil Far below range | 67% |
Germany Far below range | 63% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In each of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
70 of 89 price checks are off
That's 79% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 5 products
Your widely sold products, most price checks off target first.
Annual Subscription
19% in range · 43 price checks
Well under what the market carries · 17Under what the market carries · 13Inside the range the market carries · 8Over what the market carries · 5
Monthly Subscription
18% in range · 38 price checks
Well under what the market carries · 11Under what the market carries · 3Inside the range the market carries · 7Over what the market carries · 4Well over what the market carries · 13
Semi-Annual Subscription
33% in range · 3 price checks
Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 1
Six Month Subscription
67% in range · 3 price checks
Under what the market carries · 1Inside the range the market carries · 2
1 more product in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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