Pricing Intelligence Report
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App Storeakrura.ltdLast updated on August 27, 2026By Mirava
Pricing Score
50/ 100

Most of your prices miss their local optimum.

Scored across 9 of your markets.

Room to improve

You're pricing buyers out at the top end.

51 of your 54 prices sit above their local optimum, pricing buyers out at the top end. Your biggest gap: India, 139% over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits about 139% over its optimum band.

Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.

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Countries audited
10
of 175+ worldwide
Prices checked
54
6 products, 10 countries
Off-target
51
94% of prices
Avg deviation
54.4%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 54 prices, not 60. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
0
Near optimum
3
Above optimum
27
Far above optimum
24

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
India
Far above optimum
139%
Brazil
Far above optimum
89%
Mexico
Far above optimum
80%
Australia
Far above optimum
28%
Japan
Far above optimum
25%
Germany
Far above optimum
24%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.

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Inconsistency check

Markets where pricing pulls in different directions

These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • AustraliaSubtle spread · neighbouring bands, all above optimum
  • CanadaSubtle spread · neighbouring bands, all above optimum
  • GermanySubtle spread · neighbouring bands, all above optimum
  • FranceSubtle spread · neighbouring bands, all above optimum
  • JapanSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.

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Findings

What stands out

All 2 findings come from your own pricing data.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

51 of 54 prices are off

That's 94% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Across 6 products

Your widely sold products, most prices outside their optimum band first.

Premium Semanal · Every 7 days

0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4

Premium Anual · Yearly

0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7

Premium Semanal · Every 7 days (2)

0% near optimum · 9 prices
Over its local optimum · 5Well over its local optimum · 4

Premium Anual · Yearly (2)

11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3

Premium Anual · Yearly (3)

11% near optimum · 9 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 3
1 more product in this audit.

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Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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