🇦🇺Biggest overprice: Australia
Its worst price sits about 19% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Pricing Score
76/ 100
Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On trackYour pricing is holding up well across markets.
23 of your 71 price checks sit below the range their markets carry. Another 15 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
The verdict
Your worst price in Canada sits about 34% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 3 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
71
13 products, 10 countries
Off-target
38
54% of price checks
Avg deviation
15.6%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 71 price checks, not 130. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
13
Below range
10
In range
33
Above range
15
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Canada Far below range | 34% |
Japan Far below range | 26% |
Germany Far below range | 21% |
France Far below range | 21% |
Australia Above range | 19% |
India Above range | 18% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- JapanModerate spread · 3 bands, all below range
- CanadaModerate spread · 3 bands, all below range
- FranceSubtle spread · neighbouring bands, all below range
- AustraliaSubtle spread · neighbouring bands, all above range
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇷🇺Your biggest market: Russian Federation
We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.
38 of 71 price checks are off
That's 54% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 13 products
Your widely sold products, most price checks off target first.
Super Wings
13% in range · 8 price checks
Well under what the market carries · 3Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 3
Fairy tales and kid's books
33% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 3Inside the range the market carries · 3Over what the market carries · 2
BabyBus
17% in range · 6 price checks
Well under what the market carries · 1Under what the market carries · 1Inside the range the market carries · 1Over what the market carries · 3
Shaun the Sheep
50% in range · 8 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 1
Bob the Builder
50% in range · 8 price checks
Well under what the market carries · 2Under what the market carries · 1Inside the range the market carries · 4Over what the market carries · 1
8 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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