🇯🇵Money on the table: Japan
Its worst price sits about 15% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
BrainPOP
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Pricing Score
74/ 100
Several of your price checks sit away from what their markets carry.
Scored across 8 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
7 of your 40 price checks sit below the range their markets carry. Another 17 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 24 of your 40 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 41% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around.
Countries audited
10
of 175+ worldwide
Price checks
40
5 products, 10 countries
Off-target
24
60% of price checks
Avg deviation
16.5%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 8 we could measure. We ran 40 price checks, not 50. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
6
In range
16
Above range
13
Far above range
4
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 41% |
Japan Below range | 15% |
Australia Above range | 13% |
United Kingdom Above range | 11% |
Brazil Above range | 10% |
Mexico Above range | 9% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- IndiaExtreme spread · far high & far low
- CanadaSubtle spread · neighbouring bands, all below range
- United KingdomSubtle spread · neighbouring bands, all above range
- JapanSubtle spread · neighbouring bands, all below range
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
24 of 40 price checks are off
That's 60% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 5 products
Products sold in most markets come first, then ranked by how many of their price checks land outside the range.
BrainPOP Combo Yearly
25% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 1
BrainPOP Explorer Subscription
38% in range · 8 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2
BrainPOP Combo Monthly
38% in range · 8 price checks
Under what the market carries · 2Inside the range the market carries · 3Over what the market carries · 2Well over what the market carries · 1
BrainPOP Full Access
50% in range · 8 price checks
Inside the range the market carries · 4Over what the market carries · 3Well over what the market carries · 1
BrainPOP Full Access Yearly
50% in range · 8 price checks
Inside the range the market carries · 4Over what the market carries · 3Well over what the market carries · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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