🇨🇦Money on the table: Canada
Its worst price sits about 14% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
78/ 100
Your prices sit close to their local optimum.
Scored across 9 of your markets.
On trackYour pricing holds up. 29 prices still leave money on the table.
29 of your 49 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 409% over its optimum band.
Coming down a tier or two usually grows total revenue, not the other way around. One more market has a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
49
14 products, 10 countries
Off-target
29
59% of prices
Avg deviation
27.3%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 49 prices, not 140. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
4
Near optimum
20
Above optimum
16
Far above optimum
9
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 409% |
Brazil Far above optimum | 46% |
Australia Above optimum | 15% |
Canada Below optimum | 14% |
United Kingdom Above optimum | 5% |
Sign up to see the recommended price for each of these markets.
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Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 2 bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all below optimum
- United KingdomSubtle spread · neighbouring bands, all above optimum
- IndiaSubtle spread · neighbouring bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
29 of 49 prices are off
That's 59% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Across 14 products
Your widely sold products, most prices outside their optimum band first.
2 months access
25% near optimum · 8 prices
Near its local optimum · 2Over its local optimum · 5Well over its local optimum · 1
Full version for 6 months
0% near optimum · 4 prices
Under its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
1 year access
40% near optimum · 5 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 1
Full version forever
40% near optimum · 5 prices
Near its local optimum · 2Over its local optimum · 1Well over its local optimum · 2
1 week access
25% near optimum · 4 prices
Near its local optimum · 1Over its local optimum · 2Well over its local optimum · 1
9 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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