🇯🇵Money on the table: Japan
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
75/ 100
Your prices sit close to their local optimum.
Scored across 8 of your markets.
On trackYour pricing holds up. 56 prices still leave money on the table.
56 of your 78 prices still sit off their local optimum. The rest are where they should be.
Even well-priced apps usually have a few gaps worth closing. Your last easy wins are ranked below.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. One more market sits outside its range.
Prices checked
78
17 products, 10 countries
Off-target
56
72% of prices
Avg deviation
19.0%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 10 markets.
How your prices stack up
Far below optimum
3
Below optimum
28
Near optimum
22
Above optimum
16
Far above optimum
9
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Japan Far below optimum | Locked |
Brazil Below optimum | Locked |
France Below optimum | Locked |
Canada Below optimum | Locked |
Mexico Above optimum | Locked |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilWide spread · pulled both ways
- AustraliaSubtle spread · neighbouring bands, all above optimum
- JapanSubtle spread · neighbouring bands, all below optimum
- MexicoSubtle spread · neighbouring bands, all above optimum
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out56 of 78 prices are off56 of 78 prices are off
What stands out
56 of 78 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
56 of 78 prices are off
That's 72% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown17 products · 28% of price checks near optimum17 products · 28% of price checks near optimum
Product breakdown
17 products · 28% of price checks near optimum
Per product
Across 17 products
Your widely sold products, most prices outside their optimum band first.
Essentials - 2 Channels
13% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 1Over its local optimum · 3Well over its local optimum · 1
Essentials - 1 Channel
25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
Essentials - 3 Channels
25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
Essentials - 4 Channels
25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
Essentials - 5 Channels
25% near optimum · 8 prices
Under its local optimum · 3Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 1
12 more products in this audit.
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