🇬🇧Your biggest market: United Kingdom
The United Kingdom is far below optimum, about 22% under its optimum band. One tier here usually beats fixing a dozen smaller markets.
Pricing Intelligence ReportBy Mirava
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Pricing Score
64/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
8 of your 9 prices sit below their local optimum, likely revenue you're not collecting. Your biggest gap: India, 64% under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits about 64% under its optimum band.
A small nudge up usually lifts ARPU without losing customers. 5 more markets have a price this far out.
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Countries audited
10
of 175+ worldwide
Prices checked
9
1 product, 10 countries
Off-target
8
89% of prices
Avg deviation
35.1%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 9 prices, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
6
Below optimum
2
Near optimum
1
Above optimum
0
Far above optimum
0
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far below optimum | 64% |
Brazil Far below optimum | 52% |
Mexico Far below optimum | 40% |
France Far below optimum | 36% |
Japan Far below optimum | 25% |
United Kingdom Far below optimum | 22% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
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Findings
What stands out
All 2 findings come from your own pricing data.
8 of 9 prices are off
That's 89% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
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Per product
Product breakdown
Assinatura mensal
11% near optimum · 9 prices
Well under its local optimum · 6Under its local optimum · 2Near its local optimum · 1
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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