Pricing Intelligence Report
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App Storecalzen.ai
Issued August 14, 2026By MiravaRefreshed 9 days ago
Pricing Score
54/ 100

Several of your price checks sit away from what their markets carry.

Scored across 9 of your markets.

Room to improve

There's real money sitting in your pricing gaps.

82 of your 90 price checks sit above the range their markets carry. That prices buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are where the money is. The biggest gaps are just below.

The verdict

Your worst price in India sits about 138% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around. 6 more markets have a price this far out.

Countries audited
10
of 175+ worldwide
Price checks
90
10 products, 10 countries
Off-target
82
91% of price checks
Avg deviation
43.0%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 90 price checks, not 100. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
0
In range
8
Above range
42
Far above range
40

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 10 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
India
Far above range
138%
Brazil
Far above range
108%
Mexico
Far above range
78%
Australia
Far above range
26%
Germany
Far above range
26%
Japan
Far above range
25%
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check

Markets where pricing pulls in different directions

These 8 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • FranceModerate spread · 3 bands, all above range
  • JapanModerate spread · 3 bands, all above range
  • MexicoModerate spread · 3 bands, all above range
  • AustraliaSubtle spread · neighbouring bands, all above range
  • BrazilSubtle spread · neighbouring bands, all above range

3 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 2 findings come from your own pricing data.

🇰🇿Your biggest market: Kazakhstan

We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.

82 of 90 price checks are off

That's 91% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 10 products

Your widely sold products, most price checks off target first.

1 year · Yearly

0% in range · 9 price checks
Over what the market carries · 7Well over what the market carries · 2

1 year · Yearly (3)

0% in range · 9 price checks
Over what the market carries · 3Well over what the market carries · 6

1 year · Yearly (4)

0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5

Limited offer 50% off

0% in range · 9 price checks
Over what the market carries · 2Well over what the market carries · 7

1 year family

0% in range · 9 price checks
Over what the market carries · 4Well over what the market carries · 5
5 more products in this audit.
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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