🇲🇽Biggest overprice: Mexico
Its worst price sits well over its optimum band. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Prepared for the Cappo team
We checked your prices in 10 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
74/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're leaving money on the table.
15 of your 36 prices sit below their local optimum, likely revenue you're not collecting. Another 8 sit above their own, pricing buyers out at the top end. Your biggest gap: Japan, well under its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too low in 6 of the 9 markets in this preview.
In Japan, it's well under its local optimum.
Prices checked
36
4 products, 10 countries
Off-target
23
64% of prices
Avg deviation
17.2%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
3
Below optimum
12
Near optimum
13
Above optimum
6
Far above optimum
2
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Japan Far below optimum | Locked |
Mexico Far above optimum | Locked |
Brazil Far above optimum | Locked |
India Below optimum | Locked |
United Kingdom Below optimum | Locked |
Australia Below optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- MexicoModerate spread · 3 bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all below optimum
- BrazilSubtle spread · neighbouring bands, all above optimum
- CanadaSubtle spread · neighbouring bands, all above optimum
- GermanySubtle spread · neighbouring bands, all below optimum
3 more markets show the same drift in this preview.
A free account shows your own price next to each market's optimum band.
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What stands out23 of 36 prices are off23 of 36 prices are off
What stands out
23 of 36 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇻🇳Your biggest market: Vietnam
We didn't get pricing data for this storefront. Connect your store accounts and we'll score it with the rest.
23 of 36 prices are off
That's 64% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown4 products · 36% of price checks near optimum4 products · 36% of price checks near optimum
Product breakdown
4 products · 36% of price checks near optimum
Per product
Across 4 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
VIP 1M
22% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 3Near its local optimum · 2Over its local optimum · 3
VIP 3M
33% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 4Near its local optimum · 3Over its local optimum · 1
VIP 7D
33% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 3Near its local optimum · 3Over its local optimum · 2
VIP 6M
56% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 5Well over its local optimum · 2
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