🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
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Pricing Score
50/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
92 of your 99 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 6 more markets sit outside their range.
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Countries audited
10
of 175+ worldwide
Prices checked
99
11 products, 10 countries
Off-target
93
94% of prices
Avg deviation
53.4%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 99 prices, not 110. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
0
Below optimum
1
Near optimum
6
Above optimum
34
Far above optimum
58
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
Japan Far above optimum |
Germany Far above optimum |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 6 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- FranceModerate spread · 3 bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
- GermanySubtle spread · neighbouring bands, all above optimum
- United KingdomSubtle spread · neighbouring bands, all above optimum
1 more market shows the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 2 findings come from your own pricing data.
93 of 99 prices are off
That's 94% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 11 products
Your widely sold products, most prices outside their optimum band first.
Character.AI Lite · Monthly
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
Charms Small Pack
0% near optimum · 9 prices
Over its local optimum · 4Well over its local optimum · 5
Character.AI+ · Yearly
0% near optimum · 9 prices
Over its local optimum · 4Well over its local optimum · 5
Charms Medium Pack
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
Charms Extra Extra Large Pack
0% near optimum · 9 prices
Over its local optimum · 2Well over its local optimum · 7
6 more products in this audit.
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Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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