🇯🇵Money on the table: Japan
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 8 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
71/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're pricing buyers out at the top end.
10 of your 21 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 5 of the 7 markets in this preview.
In India, it's well over its local optimum.
Prices checked
21
3 products, 8 countries
Off-target
11
52% of prices
Avg deviation
16.7%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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2 countries couldn't be analyzed. We don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Scored across 7 of your 8 markets.
How your prices stack up
Far below optimum
0
Below optimum
1
Near optimum
10
Above optimum
6
Far above optimum
4
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 8 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Australia Above optimum | Locked |
United Kingdom Above optimum | Locked |
Mexico Above optimum | Locked |
Japan Below optimum | Locked |
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This free report covers 8 markets.
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- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions4 markets pull in different directions4 markets pull in different directions
Markets where pricing pulls in different directions
4 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilModerate spread · 2 bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
- JapanSubtle spread · neighbouring bands, all below optimum
- MexicoSubtle spread · neighbouring bands, all above optimum
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What stands out11 of 21 prices are off11 of 21 prices are off
What stands out
11 of 21 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
11 of 21 prices are off
That's 52% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown3 products · 48% of price checks near optimum3 products · 48% of price checks near optimum
Product breakdown
3 products · 48% of price checks near optimum
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Premium monthly
29% near optimum · 7 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 3Well over its local optimum · 1
Premium yearly
57% near optimum · 7 prices
Near its local optimum · 4Over its local optimum · 2Well over its local optimum · 1
Holiday Deal 2026
57% near optimum · 7 prices
Near its local optimum · 4Over its local optimum · 1Well over its local optimum · 2
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