🇬🇧Biggest overprice: United Kingdom
Pricing here is roughly 1059% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
Chess - Play & Learn Online
Play chess lessons online with over 250M players from around the world! Chess is known as the best strategy board game in the world!
App Storechess.com
Pricing Score
10/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 3 products and 10 countries
Off-target
90
90% of prices checked
Avg deviation
97.6%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
66
Moderately underpriced
5
Well aligned
10
Moderately overpriced
3
Strongly overpriced
16
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- United KingdomExtreme spread · far high & far low
- AustraliaExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- CanadaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
🇯🇵Money on the table: Japan
You're priced about 93% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
🇺🇸Your biggest market: United States of America
United States of America is currently strongly underpriced (-90%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.
90 of 100 price checks are off
That's 90% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
Gold Membership
5% aligned · 38 countries
Priced very low (>15% under target) · 36On target (within ±5%) · 2
Diamond Membership
11% aligned · 37 countries
Priced very low (>15% under target) · 25Priced low (5-15% under target) · 4On target (within ±5%) · 4Priced high (5-15% over target) · 1Priced very high (>15% over target) · 3
Platinum Membership
16% aligned · 25 countries
Priced very low (>15% under target) · 5Priced low (5-15% under target) · 1On target (within ±5%) · 4Priced high (5-15% over target) · 2Priced very high (>15% over target) · 13
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
United Kingdom Strongly overpriced | +1059% |
France Strongly overpriced | +914% |
Germany Strongly overpriced | +914% |
Canada Strongly overpriced | +885% |
Brazil Strongly overpriced | +582% |
India Strongly overpriced | +449% |
Japan Strongly underpriced | -93% |
Mexico Strongly underpriced | -91% |
United States of America Strongly underpriced | -90% |
Australia Strongly underpriced | -89% |
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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