🇯🇵Money on the table: Japan
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Prepared for the ChickFocus team
We checked your prices in 10 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
62/ 100
Most of your prices miss their local optimum.
Scored across 9 of your markets.
Room to improveYou're pricing buyers out at the top end.
115 of your 192 prices sit above their local optimum, pricing buyers out at the top end. Another 22 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 7 of the 9 markets in this preview.
In India, it's well over its local optimum.
Prices checked
192
27 products, 10 countries
Off-target
137
71% of prices
Avg deviation
40.1%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 9 of your 10 markets.
How your prices stack up
Far below optimum
12
Below optimum
10
Near optimum
55
Above optimum
54
Far above optimum
61
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Brazil Far above optimum | Locked |
Mexico Far above optimum | Locked |
Japan Far below optimum | Locked |
Australia Far above optimum | Locked |
Germany Far above optimum | Locked |
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 10 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions8 markets pull in different directions8 markets pull in different directions
Markets where pricing pulls in different directions
8 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 8 previewed markets don't have one pricing story. In 5 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- BrazilExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
- AustraliaModerate spread · 3 bands, all above optimum
3 more markets show the same drift in this preview.
A free account shows your own price next to each market's optimum band.
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What stands out137 of 192 prices are off137 of 192 prices are off
What stands out
137 of 192 prices are off
Findings
What stands out
All 2 findings come from your own pricing data.
137 of 192 prices are off
That's 71% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown27 products · 29% of price checks near optimum27 products · 29% of price checks near optimum
Product breakdown
27 products · 29% of price checks near optimum
Per product
Across 27 products
Your widely sold products, most prices outside their optimum band first.
ChickFocus Pro Yearly · Yearly
11% near optimum · 9 prices
Well under its local optimum · 1Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 2
ChickFocus Pro Lifetime
11% near optimum · 9 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 1Over its local optimum · 4Well over its local optimum · 2
ChickFocus Pro Monthly
22% near optimum · 9 prices
Well under its local optimum · 4Near its local optimum · 2Over its local optimum · 3
New Character - Loong
22% near optimum · 9 prices
Near its local optimum · 2Over its local optimum · 4Well over its local optimum · 3
New Character - Kitty
22% near optimum · 9 prices
Near its local optimum · 2Over its local optimum · 4Well over its local optimum · 3
22 more products in this audit.
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