🇨🇦Money on the table: Canada
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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This app isn't sold on the US App Store, so we used its prices in the United Kingdom as a reference instead.
Pricing Score
50/ 100
There's room between your prices and their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
55 of your 136 prices sit above their local optimum, pricing buyers out at the top end. Another 13 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price in India sits well over its optimum band.
Priced above the band, buyers quietly drop off at the top end. 4 more markets sit outside their range.
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Countries audited
9
of 175+ worldwide
Prices checked
136
17 products, 9 countries
Off-target
68
50% of prices
Avg deviation
33.7%
vs the local target price
Countries audited counts all 9 markets we analyzed. The score above covers the 8 we could measure. We checked 136 prices, not 153. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below optimum
5
Below optimum
8
Near optimum
68
Above optimum
7
Far above optimum
48
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 9 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market |
|---|
India Far above optimum |
Brazil Far above optimum |
Mexico Far above optimum |
Australia Far above optimum |
Canada Far below optimum |
Japan Above optimum |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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Inconsistency check
Markets where pricing pulls in different directions
These 7 previewed markets don't have one pricing story. In 2 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above optimum
- CanadaModerate spread · 3 bands, all below optimum
- MexicoExtreme spread · far high & far low
- BrazilWide spread · pulled both ways
- IndiaModerate spread · 2 bands, all above optimum
2 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
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Findings
What stands out
All 3 findings come from your own pricing data.
🇮🇳Your biggest market: India
India is your biggest market, and it's the one this report opens on. One tier here usually beats fixing a dozen smaller markets.
68 of 136 prices are off
That's 50% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Per product
Across 17 products
Your widely sold products, most prices outside their optimum band first.
- 12 months unlimited access
25% near optimum · 8 prices
Under its local optimum · 1Near its local optimum · 2Over its local optimum · 2Well over its local optimum · 3
ComboSixMonthsPlan
38% near optimum · 8 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 1Well over its local optimum · 3
ComboOneYearPlan
38% near optimum · 8 prices
Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 3
- Starter Plan
38% near optimum · 8 prices
Well under its local optimum · 1Near its local optimum · 3Well over its local optimum · 4
- 6 months unlimited access (2)
38% near optimum · 8 prices
Under its local optimum · 1Near its local optimum · 3Over its local optimum · 1Well over its local optimum · 3
12 more products in this audit.
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Unlock the full report
You're seeing all 9 markets we audited.
Sign up free and connect your store. We'll score your real catalog on your own account, market by market. Push the changes live when you approve them.
- The exact price to charge where you're furthest off
- Scored across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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