Pricing Intelligence Report
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Citizen: Protect The World

Live news updates & protection

App Storecitizen.com
Issued April 24, 2026By MiravaBaseline USA · USDRefreshed Apr 24, 2026
The verdict

You're priced too high in a lot of places.

Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.

Countries audited
2
of 175+ worldwide
Prices checked
20
Across 3 products and 2 countries
Off-target
16
80% of prices checked
Avg deviation
31.9%
vs the local target price

How your prices stack up

vs the local target price
Strongly underpriced
2
Moderately underpriced
4
Well aligned
4
Moderately overpriced
0
Strongly overpriced
10
Inconsistency check

Markets where pricing pulls in different directions

These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.

  • CanadaExtreme spread · far high & far low
  • United States of AmericaExtreme spread · far high & far low
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

Auto-derived from this report's data, not boilerplate.

🇨🇦Money on the table: Canada

You're priced about 165% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

United States of America is currently strongly underpriced (-150%). Even a one-tier move here moves the needle more than fixing a dozen smaller markets.

16 of 20 price checks are off

That's 80% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.

Per product

Across 3 products

Products available in every audited country come first, then sorted by how far each one's pricing is from the local target.

Citizen Premium

8% aligned · 13 countries
Priced very low (>15% under target) · 2Priced low (5-15% under target) · 2On target (within ±5%) · 1Priced very high (>15% over target) · 8

Protect Personal Monthly

33% aligned · 3 countries
On target (within ±5%) · 1Priced very high (>15% over target) · 2

Citizen Plus

50% aligned · 4 countries
Priced low (5-15% under target) · 2On target (within ±5%) · 2
Sample

Country-by-country pricing

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Detailed pricing locked

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You're seeing 2 of 175+ countries.

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  • Country-by-country recommended prices
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  • Revenue-impact projection
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Methodology · Local target prices derived from regional buying power, live exchange rates, and platform tier rulesGenerated by Mirava, automated regional pricing for app makers

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