🇦🇺Biggest overprice: Australia
Its worst price sits about 21% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
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Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off target4 of your 9 price checks sit below the range their markets carry. Another 2 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 6 of your 9 price checks are costing you money. The worst are ranked just below.
A small nudge up usually lifts ARPU without losing customers. 4 more markets have a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 9 price checks, not 10. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far below range | 70% |
France Far below range | 64% |
Mexico Far below range | 57% |
Brazil Far below range | 51% |
Australia Far above range | 21% |
United Kingdom Above range | 5% |
All 2 findings come from your own pricing data.
Its worst price sits about 21% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
That's 67% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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