🇯🇵Money on the table: Japan
Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 10 markets. Claim it and your account opens with this report already inside.
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Not your app? Run a free audit on yoursPricing Score
72/ 100
Most of your prices miss their local optimum.
Scored across 8 of your markets.
Room to improveYou're pricing buyers out at the top end.
6 of your 16 prices sit above their local optimum, pricing buyers out at the top end. Another 4 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 3 of the 8 markets in this preview.
In India, it's well over its local optimum.
Prices checked
16
2 products, 10 countries
Off-target
10
63% of prices
Avg deviation
17.3%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 8 of your 10 markets.
How your prices stack up
Far below optimum
1
Below optimum
3
Near optimum
6
Above optimum
4
Far above optimum
2
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
India Far above optimum | Locked |
Japan Far below optimum | Locked |
Australia Above optimum | Locked |
United Kingdom Above optimum | Locked |
Brazil Below optimum | Locked |
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Unlock the full report
This free report covers 10 markets.
We cover 175+ storefronts for customers.
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- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
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More in this audit
Markets where pricing pulls in different directions1 market pulls in different directions1 market pulls in different directions
Markets where pricing pulls in different directions
1 market pulls in different directions
Inconsistency check
Markets where pricing pulls in different directions
This market doesn't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in that storefront. Aligning the outliers is one of the easiest fixes in this report.
- JapanSubtle spread · neighbouring bands, all below optimum
Unlock the report to see which products are pulling each market in opposite directions.
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What stands out10 of 16 prices are off10 of 16 prices are off
What stands out
10 of 16 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
10 of 16 prices are off
That's 63% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown2 products · 38% of price checks near optimum2 products · 38% of price checks near optimum
Product breakdown
2 products · 38% of price checks near optimum
Per product
Across 2 products
Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Sorted Club: Monthly
38% near optimum · 8 prices
Under its local optimum · 2Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 1
Sorted Club: Annual
38% near optimum · 8 prices
Well under its local optimum · 1Under its local optimum · 1Near its local optimum · 3Over its local optimum · 2Well over its local optimum · 1
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