Pricing Intelligence Report
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App Storecoreoftheheart.comLast updated on August 27, 2026By Mirava
Pricing Score
73/ 100

There's room between your prices and their local optimum.

Scored across 9 of your markets.

Room to improve

You're leaving money on the table.

8 of your 36 prices sit below their local optimum, likely revenue you're not collecting. Another 8 sit above their own, pricing buyers out at the top end. Your biggest gap: India, 23% over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price in India sits about 23% over its optimum band.

Coming down a tier or two usually grows total revenue, not the other way around.

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Countries audited
10
of 175+ worldwide
Prices checked
36
4 products, 10 countries
Off-target
16
44% of prices
Avg deviation
13.2%
vs the local target price

Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 36 prices, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below optimum
0
Below optimum
8
Near optimum
20
Above optimum
4
Far above optimum
4

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band.

Your markets furthest from optimum. Prices unlock after you sign up.
MarketPast its band
India
Far above optimum
23%
Brazil
Below optimum
11%
Australia
Above optimum
10%
Mexico
Below optimum
7%
Sign up to see the recommended price for each of these markets.

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Findings

What stands out

All 3 findings come from your own pricing data.

🇧🇷Money on the table: Brazil

Its worst price sits about 11% under its optimum band. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

16 of 36 prices are off

That's 44% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.

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Per product

Across 4 products

Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.

Gold Monthly

56% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 5Over its local optimum · 1Well over its local optimum · 1

Silver Annual

56% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 5Over its local optimum · 1Well over its local optimum · 1

Silver Monthly

56% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 5Over its local optimum · 1Well over its local optimum · 1

Gold Annual

56% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 5Over its local optimum · 1Well over its local optimum · 1
Unlock the full report

You're seeing all 10 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

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Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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