🇧🇷Money on the table: Brazil
Its worst price sits about 11% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
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There's room between your prices and their local optimum.
Scored across 9 of your markets.
Room to improve8 of your 36 prices sit below their local optimum, likely revenue you're not collecting. Another 8 sit above their own, pricing buyers out at the top end. Your biggest gap: India, 23% over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
Coming down a tier or two usually grows total revenue, not the other way around.
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Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We checked 36 prices, not 40. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Across the 10 markets we checked, these sit furthest past their optimum band.
| Market | Past its band |
|---|---|
India Far above optimum | 23% |
Brazil Below optimum | 11% |
Australia Above optimum | 10% |
Mexico Below optimum | 7% |
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All 3 findings come from your own pricing data.
Its worst price sits about 11% under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
That's 44% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
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Products sold in most markets come first, then ranked by how many of their prices land outside their local optimum.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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