🇨🇦Money on the table: Canada
Its worst price sits about 23% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Crossy Road
Why did the Chicken cross the road? Why did the Pigeon leave THAT there?
App Storecrossyroad.com
Pricing Score
71/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
279 of your 903 price checks sit below the range their markets carry. Another 586 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 865 of your 903 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 66% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
903
311 products, 10 countries
Off-target
865
96% of price checks
Avg deviation
32.0%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 903 price checks, not 3110. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
7
Below range
272
In range
38
Above range
295
Far above range
291
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 66% |
Brazil Far above range | 45% |
Australia Far above range | 38% |
Canada Far below range | 23% |
Germany Below range | 8% |
France Below range | 8% |
Plus 1 more off-target market. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaModerate spread · 2 bands, all below range
- IndiaSubtle spread · neighbouring bands, all above range
- GermanySubtle spread · neighbouring bands, all below range
- BrazilSubtle spread · neighbouring bands, all above range
- AustraliaSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
865 of 903 price checks are off
That's 96% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 311 products
Your widely sold products, most price checks off target first.
Galinha do Brasil
20% in range · 10 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 3Well over what the market carries · 2
PAC-CHICKEN
22% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 2
Galinha Natalina
22% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 2
Pintinho
22% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 2
The Prince of All Cosmos
22% in range · 9 price checks
Well under what the market carries · 1Under what the market carries · 2Inside the range the market carries · 2Over what the market carries · 2Well over what the market carries · 2
306 more products in this audit.
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- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
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