🇨🇦Money on the table: Canada
Its worst price sits under its optimum band. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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We checked your prices in 8 markets. Create a free account to run the same check on your full catalog.
Nothing changes in your store. You approve every price yourself.
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Not your app? Run a free audit on yoursPricing Score
52/ 100
Most of your prices miss their local optimum.
Scored across 7 of your markets.
Room to improveYou're pricing buyers out at the top end.
199 of your 223 prices sit above their local optimum, pricing buyers out at the top end. One more sits below its own, likely revenue you're not collecting. Your biggest gap: Brazil, well over its optimum band.
Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.
Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.
The verdict
Your worst price is too high in 6 of the 7 markets in this preview.
In Brazil, it's well over its local optimum.
Prices checked
223
49 products, 8 countries
Off-target
200
90% of prices
Avg deviation
51.2%
vs the local target price
See the exact price to charge for your 3 biggest gaps.
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Scored across 7 of your 8 markets.
How your prices stack up
Far below optimum
0
Below optimum
1
Near optimum
23
Above optimum
61
Far above optimum
138
The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.
Where you're off the most
Your markets furthest from optimum
Across the 8 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.
| Market | Local optimum |
|---|---|
Brazil Far above optimum | Locked |
Mexico Far above optimum | Locked |
Australia Far above optimum | Locked |
Japan Far above optimum | Locked |
Germany Far above optimum | Locked |
France Far above optimum | Locked |
Plus 1 more off-target market. Sign up to see the exact price to charge where you're furthest off.
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Your full report, free
This free report covers 8 markets.
We cover 175+ storefronts for customers.
Run this check on your own catalog. Connect your store when you're ready to work on it.
- Status for every market we score, 175+ worldwide
- Exact local optimum for your 3 biggest gaps
- Revenue-impact estimate
- Push changes live only when you approve them
Your free account includes the sample recommendations above. Additional exact recommendations require Premium.
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More in this audit
Markets where pricing pulls in different directions5 markets pull in different directions5 markets pull in different directions
Markets where pricing pulls in different directions
5 markets pull in different directions
Inconsistency check
Markets where pricing pulls in different directions
These 5 previewed markets don't have one pricing story. In 1 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaWide spread · pulled both ways
- GermanyModerate spread · 3 bands, all above optimum
- FranceModerate spread · 3 bands, all above optimum
- JapanSubtle spread · neighbouring bands, all above optimum
- AustraliaSubtle spread · neighbouring bands, all above optimum
A free account shows your own price next to each market's optimum band.
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What stands out200 of 223 prices are off200 of 223 prices are off
What stands out
200 of 223 prices are off
Findings
What stands out
All 3 findings come from your own pricing data.
🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.
200 of 223 prices are off
That's 90% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report puts a price on your widest gaps.
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Product breakdown49 products · 10% of price checks near optimum49 products · 10% of price checks near optimum
Product breakdown
49 products · 10% of price checks near optimum
Per product
Across 49 products
Your widely sold products, most prices outside their optimum band first.
7000 Gems
0% near optimum · 8 prices
Over its local optimum · 2Well over its local optimum · 6
4200 Gems
13% near optimum · 8 prices
Near its local optimum · 1Over its local optimum · 5Well over its local optimum · 2
600 Gems
0% near optimum · 7 prices
Over its local optimum · 2Well over its local optimum · 5
900 Gems
0% near optimum · 7 prices
Over its local optimum · 2Well over its local optimum · 5
11200 Gems
0% near optimum · 7 prices
Over its local optimum · 2Well over its local optimum · 5
44 more products in this audit.
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