🇮🇳Biggest overprice: India
Pricing here is roughly 1420% above what local buying power supports. Coming down a tier or two usually grows total revenue, not the other way around.
Pricing Intelligence ReportBy Mirava
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App Store
Pricing Score
7/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're priced too high in a lot of places.
Over half of what we checked is above what local buying power supports. Cutting prices in those markets typically lifts conversion enough to grow net revenue, not shrink it.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 3 products and 10 countries
Off-target
93
93% of prices checked
Avg deviation
148.9%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
5
Moderately underpriced
11
Well aligned
7
Moderately overpriced
6
Strongly overpriced
71
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- CanadaExtreme spread · far high & far low
- FranceExtreme spread · far high & far low
- GermanyExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
93 of 100 price checks are off
That's 93% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 3 products
Products sold in most markets come first, then ranked by how many of their markets are priced off target.
Annual subscription
4% aligned · 49 countries
Priced low (5-15% under target) · 3On target (within ±5%) · 2Priced high (5-15% over target) · 1Priced very high (>15% over target) · 43
Weekly subscription plan
13% aligned · 30 countries
Priced very low (>15% under target) · 1Priced low (5-15% under target) · 5On target (within ±5%) · 4Priced high (5-15% over target) · 5Priced very high (>15% over target) · 15
Dark Short PRO
5% aligned · 21 countries
Priced very low (>15% under target) · 4Priced low (5-15% under target) · 3On target (within ±5%) · 1Priced very high (>15% over target) · 13
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
India Strongly overpriced | +1420% |
United Kingdom Strongly overpriced | +1063% |
Brazil Strongly overpriced | +1017% |
Australia Strongly overpriced | +956% |
United States of America Strongly overpriced | +902% |
Mexico Strongly overpriced | +897% |
Japan Strongly overpriced | +846% |
France Strongly overpriced | +730% |
Germany Strongly overpriced | +730% |
Canada Strongly overpriced | +586% |
Sign up to see the recommended price for each of these markets.
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You're seeing 10 of 175+ countries.
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- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
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