🇨🇦Money on the table: Canada
Its worst price sits about 24% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
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Pricing Score
66/ 100
Several of your price checks sit away from what their markets carry.
Scored across 5 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
2 of your 50 price checks sit below the range their markets carry. Another 36 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 38 of your 50 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in India sits about 44% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 3 more markets have a price this far out.
Countries audited
6
of 175+ worldwide
Price checks
50
10 products, 6 countries
Off-target
38
76% of price checks
Avg deviation
23.9%
vs the local target price
4 countries couldn't be analyzed — we don't have a Mirava Index or live exchange rate for them yet, so they're left out of the scores above rather than guessed at.
Countries audited counts all 6 markets we analyzed. The score above covers the 5 we could measure. We ran 50 price checks, not 60. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
1
Below range
1
In range
12
Above range
24
Far above range
12
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 6 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far above range | 44% |
Australia Far above range | 38% |
Canada Far below range | 24% |
Brazil Far above range | 21% |
United Kingdom Above range | 6% |
Sign up to see the recommended price for each of these markets.
Inconsistency check
Markets where pricing pulls in different directions
These 4 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaModerate spread · 3 bands, all above range
- CanadaModerate spread · 3 bands, all below range
- BrazilSubtle spread · neighbouring bands, all above range
- United KingdomSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
38 of 50 price checks are off
That's 76% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 10 products
Your widely sold products, most price checks off target first.
Gift Pack A
0% in range · 5 price checks
Well under what the market carries · 1Over what the market carries · 1Well over what the market carries · 3
Gift Pack G
0% in range · 5 price checks
Under what the market carries · 1Over what the market carries · 3Well over what the market carries · 1
Gift Pack E
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 1
Gift Pack C
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 1
Gift Pack F
20% in range · 5 price checks
Inside the range the market carries · 1Over what the market carries · 3Well over what the market carries · 1
5 more products in this audit.
Unlock the full report
You're seeing all 6 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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