Pricing Intelligence Report
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DesignVille: Merge & Design

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App Storetapclap.comLast updated on July 24, 2026By Mirava

Prepared for the DesignVille team

We checked your prices in 10 markets. Claim it and your account opens with this report already inside.

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Pricing Score
73/ 100

Most of your prices miss their local optimum.

Scored across 9 of your markets.

Room to improve

You're pricing buyers out at the top end.

31 of your 88 prices sit above their local optimum, pricing buyers out at the top end. Another 18 sit below their own, likely revenue you're not collecting. Your biggest gap: India, well over its optimum band.

Apps that close gaps like these typically lift revenue 15–40%, across the apps we audit. Your gaps are ranked below. Start at the top.

Each optimum comes from the Mirava Index, built from live subscription data, not a GDP guess.

The verdict

Your worst price is too low in 7 of the 9 markets in this preview.

Priced above the band, buyers quietly drop off at the top end. 8 more markets sit outside their range.

Prices checked
88
12 products, 10 countries
Off-target
49
56% of prices
Avg deviation
18.9%
vs the local target price

See the exact price to charge for your 3 biggest gaps.

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Scored across 9 of your 10 markets.

How your prices stack up

Far below optimum
10
Below optimum
8
Near optimum
39
Above optimum
22
Far above optimum
9

The local optimum is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours. We allow a band either side of it, so only prices outside that band count as off.

Where you're off the most

Your markets furthest from optimum

Across the 10 markets we checked, these sit furthest past their optimum band. The further out, the more it costs you.

Your markets furthest from optimum. Each market and how its price is graded. The exact price to charge isn't shown on this page. The Local optimum column is locked; exact figures for your biggest gaps unlock after free signup.
MarketLocal optimum
India
Far above optimum
Locked
Germany
Far below optimum
Locked
France
Far below optimum
Locked
Canada
Far below optimum
Locked
Brazil
Far above optimum
Locked
Japan
Far below optimum
Locked
Plus 3 more off-target markets. Sign up to see the exact price to charge where you're furthest off.

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Unlock the full report

This free report covers 10 markets.

We cover 175+ storefronts for customers.

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  • Status for every market we score, 175+ worldwide
  • Exact local optimum for your 3 biggest gaps
  • Revenue-impact estimate
  • Push changes live only when you approve them

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More in this audit

Markets where pricing pulls in different directions
9 markets pull in different directions
Inconsistency check

Markets where pricing pulls in different directions

These 9 previewed markets don't have one pricing story. In 6 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • BrazilExtreme spread · far high & far low
  • AustraliaWide spread · pulled both ways
  • United KingdomWide spread · pulled both ways
  • IndiaWide spread · pulled both ways
  • JapanWide spread · pulled both ways

4 more markets show the same drift in this preview.

Unlock the report to see which products are pulling each market in opposite directions.

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What stands out
49 of 88 prices are off
Findings

What stands out

All 3 findings come from your own pricing data.

🇩🇪Money on the table: Germany

Its worst price sits well under its optimum band. A small nudge up usually lifts ARPU without losing customers.

🇺🇸Your biggest market: United States of America

Every price we read in the United States of America is a reference price. A reference price can't be off its own optimum, so it isn't in the findings above.

49 of 88 prices are off

That's 56% of the prices we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report puts a price on your widest gaps.

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Product breakdown
12 products · 44% of price checks near optimum
Per product

Across 12 products

Your widely sold products, most prices outside their optimum band first.

Energetic pack

10% near optimum · 10 prices
Well under its local optimum · 8Under its local optimum · 1Near its local optimum · 1

A few Rubies

44% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 4Over its local optimum · 2Well over its local optimum · 1

Handful of Rubies

44% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 4Over its local optimum · 2Well over its local optimum · 1

Starter Pack

44% near optimum · 9 prices
Under its local optimum · 2Near its local optimum · 4Over its local optimum · 2Well over its local optimum · 1

Tool Box

44% near optimum · 9 prices
Near its local optimum · 4Over its local optimum · 4Well over its local optimum · 1
7 more products in this audit.

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Methodology · Local optimum prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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