Pricing Intelligence Report
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Issued July 31, 2026By MiravaRefreshed 16 days ago
Pricing Score
83/ 100

Your prices sit close to what these markets carry.

Scored across 7 of your markets.

On track

Your pricing is holding up well across markets.

1 of your 28 price checks sits below the range its market carries. Another 12 sit above their own ranges, pricing buyers out.

Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.

The verdict

Your worst price in Australia sits about 16% above the range that market carries.

Coming down a tier or two usually grows total revenue, not the other way around.

Countries audited
9
of 175+ worldwide
Price checks
28
4 products, 9 countries
Off-target
13
46% of price checks
Avg deviation
10.2%
vs the local target price

Countries audited counts all 9 markets we analyzed. The score above covers the 7 we could measure. We ran 28 price checks, not 36. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.

How your prices stack up

Far below range
0
Below range
1
In range
15
Above range
12
Far above range
0

The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.

Where you're off the most

Your markets furthest out of range

Across the 9 markets we checked, these sit furthest outside the range they carry.

Your markets furthest out of range. Prices unlock after you sign up.
MarketPast the range
Australia
Above range
16%
France
Below range
7%
United Kingdom
Above range
7%
Mexico
Above range
5%
Brazil
Above range
4%
Sign up to see the recommended price for each of these markets.
Inconsistency check

Markets where pricing pulls in different directions

These 3 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.

  • BrazilSubtle spread · neighbouring bands, all above range
  • FranceSubtle spread · neighbouring bands, all below range
  • MexicoSubtle spread · neighbouring bands, all above range
Unlock the report to see which products are pulling each market in opposite directions.
Findings

What stands out

All 3 findings come from your own pricing data.

🇫🇷Money on the table: France

Its worst price sits about 7% below the bottom of the range this market carries. A small nudge up usually lifts ARPU without losing customers.

🇮🇳Your biggest market: India

We didn't get pricing data for this storefront. Connect your store accounts and we'll show you exactly how it compares.

13 of 28 price checks are off

That's 46% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.

The full report pairs every finding with the exact price to set.
Per product

Across 4 products

Products sold in most markets come first, then ranked by how many of their price checks land outside the range.

1 month auto renewable plan

29% in range · 7 price checks
Under what the market carries · 1Inside the range the market carries · 2Over what the market carries · 4

12 months auto renewable plan

43% in range · 7 price checks
Inside the range the market carries · 3Over what the market carries · 4

6 months auto renewable plan

71% in range · 7 price checks
Inside the range the market carries · 5Over what the market carries · 2

3 months auto renewable plan

71% in range · 7 price checks
Inside the range the market carries · 5Over what the market carries · 2
Unlock the full report

You're seeing all 9 markets we audited.

Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.

  • Recommended prices across 175+ markets
  • Mapped to real App Store tiers
  • Revenue-impact estimate
  • Push live when you approve

Free · No credit card

Prefer to look first? See what Mirava would change in a sandbox. Nothing goes live.
Methodology · Local target prices built from the Mirava Index, live exchange rates, and platform tier rulesGenerated by Mirava. Regional pricing you approve, market by market.

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