96 of 117 price checks are off
That's 82% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Pricing Intelligence ReportBy Mirava
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Pricing Score
49/ 100
Your prices sit well away from what these markets carry.
Scored across 9 of your markets.
Off targetYour pricing is well off what these markets can carry.
96 of your 117 price checks sit below the range their markets carry. That's revenue left on the table.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Those price checks are costing you money. The worst are ranked just below.
The verdict
Your worst price in India sits about 80% below the range that market carries.
A small nudge up usually lifts ARPU without losing customers. 6 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
117
13 products, 10 countries
Off-target
96
82% of price checks
Avg deviation
41.9%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 117 price checks, not 130. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
80
Below range
16
In range
21
Above range
0
Far above range
0
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
India Far below range | 80% |
Brazil Far below range | 68% |
Mexico Far below range | 55% |
France Far below range | 49% |
Japan Far below range | 45% |
Germany Far below range | 35% |
Plus 2 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 2 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- CanadaSubtle spread · neighbouring bands, all below range
- United KingdomSubtle spread · neighbouring bands, all below range
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
This finding comes from your own pricing data.
The full report pairs every finding with the exact price to set.
Per product
Across 13 products
Your widely sold products, most price checks off target first.
Lifetime Membership
11% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 2Inside the range the market carries · 1
Serene Yearly Subscription · Yearly
11% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 2Inside the range the market carries · 1
Lifetime Subscription
11% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 2Inside the range the market carries · 1
Serene Yearly Subscription · Yearly (2)
11% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 2Inside the range the market carries · 1
Serene Yearly Subscription · Yearly (4)
11% in range · 9 price checks
Well under what the market carries · 6Under what the market carries · 2Inside the range the market carries · 1
8 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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