🇺🇸Your biggest market: United States of America
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
Pricing Intelligence ReportBy Mirava
Dogo - Dog Training & Clicker
Dogo App is one of the most downloaded dog training apps, with more than 10 million parents and their 11 million happy dogs. ” Dogo App received the app of the year award as well as the app of the day.
App Storedogo.app
Pricing Score
65/ 100
Several of your price checks sit away from what their markets carry.
Scored across 9 of your markets.
Room to improveThere's real money sitting in your pricing gaps.
173 of your 1473 price checks sit below the range their markets carry. Another 784 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. 957 of your 1473 price checks are where the money is. The biggest gaps are just below.
The verdict
Your worst price in Mexico sits about 297% above the range that market carries.
Coming down a tier or two usually grows total revenue, not the other way around. 8 more markets have a price this far out.
Countries audited
10
of 175+ worldwide
Price checks
1473
164 products, 10 countries
Off-target
957
65% of price checks
Avg deviation
31.1%
vs the local target price
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 1473 price checks, not 1640. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
How your prices stack up
Far below range
78
Below range
95
In range
516
Above range
332
Far above range
452
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Where you're off the most
Your markets furthest out of range
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far above range | 297% |
India Far above range | 260% |
Brazil Far above range | 253% |
Australia Far above range | 183% |
Japan Far above range | 137% |
United Kingdom Far above range | 73% |
Plus 3 more off-target markets. Sign up to see the recommended price for every market.
Inconsistency check
Markets where pricing pulls in different directions
These 9 previewed markets don't have one pricing story. In 8 of them, products sit both above and below what local buyers will pay. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- IndiaExtreme spread · far high & far low
- JapanExtreme spread · far high & far low
- MexicoExtreme spread · far high & far low
4 more markets show the same drift in this preview.
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
All 2 findings come from your own pricing data.
957 of 1473 price checks are off
That's 65% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
The full report pairs every finding with the exact price to set.
Per product
Across 164 products
Your widely sold products, most price checks off target first.
Dogo Premium Subscription · Yearly (3)
0% in range · 9 price checks
Under what the market carries · 2Over what the market carries · 3Well over what the market carries · 4
Dogo Premium Subscription · Monthly (4)
0% in range · 9 price checks
Under what the market carries · 2Over what the market carries · 3Well over what the market carries · 4
Dogo Premium Subscription · Monthly (5)
0% in range · 9 price checks
Under what the market carries · 2Over what the market carries · 3Well over what the market carries · 4
Dogo Premium Subscription · Yearly (5)
0% in range · 9 price checks
Under what the market carries · 2Over what the market carries · 3Well over what the market carries · 4
Dogo Premium Subscription · Monthly (10)
0% in range · 9 price checks
Under what the market carries · 2Over what the market carries · 3Well over what the market carries · 4
159 more products in this audit.
Unlock the full report
You're seeing all 10 markets we audited.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
- Recommended prices across 175+ markets
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
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