🇧🇷Biggest overprice: Brazil
Its worst price sits about 26% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
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Your prices sit close to what these markets carry.
Scored across 9 of your markets.
On track20 of your 80 price checks sit below the range their markets carry. Another 24 sit above their own ranges, pricing buyers out.
Apps that localize pricing typically lift revenue 15–40%. That's what we see, not a guarantee. Your last easy wins are just below.
A small nudge up usually lifts ARPU without losing customers. 3 more markets have a price this far out.
Countries audited counts all 10 markets we analyzed. The score above covers the 9 we could measure. We ran 80 price checks, not 190. Each product's own reference market sits out, because it's the price everything else is measured against. And we can't score every product in every market.
The range is what we'd expect a market to carry. We read it from what local buyers actually pay for apps like yours.
Across the 10 markets we checked, these sit furthest outside the range they carry.
| Market | Past the range |
|---|---|
Mexico Far below range | 95% |
India Far below range | 93% |
Brazil Far above range | 26% |
France Far below range | 21% |
Australia Above range | 15% |
Germany Below range | 8% |
These 9 previewed markets don't have one pricing story. Products in the same storefront land in different alignment bands. That drift usually means no deliberate strategy in those storefronts. Aligning the outliers is one of the easiest fixes in this report.
4 more markets show the same drift in this preview.
All 3 findings come from your own pricing data.
Its worst price sits about 26% past the top of the range this market carries. Coming down a tier or two usually grows total revenue, not the other way around.
Every price we read in the United States of America is a reference price. A reference price can't be off target against itself, so it isn't in the findings above.
That's 55% of the price checks we ran. Mirava maps each one to the closest platform tier. You approve every fix in one pass.
Your widely sold products, most price checks off target first.
Sign up free and connect your store. You'll see recommended prices for every market we score, mapped to real App Store tiers. Push the changes live when you approve them.
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