🇲🇽Money on the table: Mexico
You're priced about 99% below what this market could carry. A small nudge up usually lifts ARPU without losing customers.
Pricing Intelligence ReportBy Mirava
Draw Arena: Battle Tactics
► A BATTLE OF WITS Now THIS is a tower defense game! Not only will you have to defend your tower from enemy takeover, but you’ll need to do battle with your enemy’s army at the same time – keep your wits about you though, because this is…
App Storesay.games
Pricing Score
17/ 100
Off targetYour prices are off in most of the markets we checked.
That's the share of price checks within ±5% of their local target. Everything else is a market where you're likely leaving money on the table or pricing yourself out.
Apps that localize pricing typically lift revenue 15–40%. It's a typical range, not a guarantee, and it moves with your volume and how price-sensitive each market is.
The verdict
You're leaving money on the table in several markets.
A bunch of storefronts are priced below what they could carry. Nudging them up usually grows ARPU without meaningful churn.
Countries audited
10
of 175+ worldwide
Prices checked
100
Across 33 products and 10 countries
Off-target
83
83% of prices checked
Avg deviation
40.7%
vs the local target price
How your prices stack up
vs the local target priceStrongly underpriced
60
Moderately underpriced
6
Well aligned
17
Moderately overpriced
5
Strongly overpriced
12
Inconsistency check
Markets where pricing pulls in different directions
These countries don’t have one pricing story. Inside the same market, some products are well above what local buying power supports while others are well below it. A wide spread (two or more bands apart) usually means there isn’t a deliberate strategy in that storefront, and aligning the outliers is one of the cleanest wins in the report.
- AustraliaExtreme spread · far high & far low
- BrazilExtreme spread · far high & far low
- United KingdomExtreme spread · far high & far low
- MexicoWide spread · pulled both ways
- JapanWide spread · pulled both ways
Unlock the report to see which products are pulling each market in opposite directions.
Findings
What stands out
Auto-derived from this report's data, not boilerplate.
83 of 100 price checks are off
That's 83% of the price points we evaluated. Mirava maps each one to the closest available platform tier so you can ship every fix in a single review.
Per product
Across 33 products
Your widely sold products, most markets off target first.
Starter Pack
9% aligned · 11 countries
Priced very low (>15% under target) · 9Priced low (5-15% under target) · 1On target (within ±5%) · 1
NoADS
0% aligned · 9 countries
Priced very low (>15% under target) · 9
Medium Gold
11% aligned · 9 countries
Priced low (5-15% under target) · 2On target (within ±5%) · 1Priced high (5-15% over target) · 2Priced very high (>15% over target) · 4
Small Gold
0% aligned · 7 countries
Priced very low (>15% under target) · 7
NoADS Bundle
50% aligned · 10 countries
On target (within ±5%) · 5Priced high (5-15% over target) · 2Priced very high (>15% over target) · 3
28 more products in this audit.
Where you're off the most
Your worst-aligned markets
Across your 10 largest markets, these are the ones sitting furthest from their local target price. A plus means you're priced above what local buying power supports, a minus means below.
| Market | Deviation |
|---|---|
Mexico Strongly underpriced | -99% |
Japan Strongly underpriced | -99% |
Australia Strongly underpriced | -99% |
India Strongly underpriced | -98% |
France Strongly underpriced | -88% |
Germany Strongly underpriced | -88% |
Canada Strongly underpriced | -86% |
United Kingdom Strongly underpriced | -83% |
Brazil Strongly underpriced | -81% |
Sign up to see the recommended price for each of these markets.
Unlock the full report
You're seeing 10 of 175+ countries.
Sign up free, connect your store, and see the recommended price for every market, mapped to real App Store price tiers. Push the changes live when you approve them.
- Recommended price for every country
- Mapped to real App Store tiers
- Revenue-impact estimate
- Push live when you approve
Free · No credit card
Not ready? We'll email you a link to this report — no signup required.
Email me this report
We'll email you a link to this report. No spam.